Mineral Oil Free
No Colors or Dyes
No Harsh Sulfates
No Animal Testing
Fueled by potent botanicals and backed by clinically-proven ingredients, Simple Beauty Fine Line Eye Serum works to help nourish, renew and maintain the luminescence of the delicate eye contour. This concentrated blend of ingredients is so effective at helping to diminish the appearance of fine lines and wrinkles that you only need a small drop for each application.
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Hit refresh on dry, dull, aging skin with The Simple Beauty Bundle–which includes the Daily Purifying Cleanser, Fine Line Eye Serum, Age-Defying Retinol Moisturizer and Skin-Brightening Spot Cor...
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One product just isn't enough to satisfy all your skin's needs—that's why we created the Simple Beauty Trio, a premium skincare routine to refresh and rejuvenate skin from three different angles...
Every usage of Simple Beauty Fine Line Eye Serum works elegantly to help plump, smooth and strengthen the orbital skin region, and visibly curtail the appearance of fine lines and wrinkles. It helps nourish and hydrate for a more radiant look.
Simple Beauty Fine Line Eye Serum fights against the everyday stresses and wear that can affect the areas of skin under the eyes, and promotes maximum elasticity and collagen rejuvenation, which help revitalize the skin’s surface like no other serum can.
Matrixyl® is a peptide that stimulates the skin to support production of collagen and hyaluronic acid, while simultaneously plumping, moisturizing and refreshing the skin.
Eyeliss® is a combination of protein peptides that helps keep the undereye area looking free of excess fluids and swelling, while also fighting the appearance of skin puffiness.
Haloxyl® is a peptide that promotes firm and tight skin under the eyes, helping to reduce the appearance of dark circles or discoloration, while supporting skin hydration.
Aloe vera (aloe barbadensis vera) leaf juice is known for its hydrating abilities as it works to comfort and enhance the supple appearance of soft, smooth, moisturized skin.
Sodium hyaluronate is a hyaluronic acid mimicker that moisturizes and hydrates skin by binding to water and helping to create a protective layer on the surface of the skin.
Matricaria recutita (chamomile) flower extract possesses skin-soothing properties and is supportive as a deep conditioning agent and skin cell rejuvenator.
Camellia sinensis (green tea) leaf extract contains EGCG polyphenols, widely known for their antioxidant properties and ability to prevent the breakdown of collagen.
Olea europaea (olive) leaf extract is rich in antioxidant values that support the skin, possessing powerful abilities that help protect against oxidative stresses and the sun.
Aqua, cetearyl olivate*, sorbitan olivate*, coco-caprylate*, glycerine (vegetable), hydrolyzed sesame protein (sessaflash), palmitoyl pentapeptide-4 (Matrixyl®**), palmitoyl oligopeptide (and) palmitoyl tetrapeptide-7 (Haloxyl®**), hesperidin methyl chalcone (and) dipeptide-2 (and) palmitoyl tetrapeptide-7 (Eyeliss®**), butyrospermum parkii (shea butter), aloe barbadensis (vera) leaf juice*, sodium hyaluronate, matricaria recutita (chamomile) flower extract*, camellia sinensis (green tea) leaf extract*, olea europaea (olive) leaf extract*, phenoxyethanol, ethylhexylglycerine
*Some ingredients certified organic by Ecocert and NPA (Natural Product Association)
**Registered trademark of Sederma Inc.
Morning and evening, apply one to two drops around the skin underneath the eyes. Gently pat on until absorbed into the surface of the skin. Can be used alone or under makeup.
Also use Daily Purifying Cleanser, Age-Defying Retinol Moisturizer, and Skin-Brightening Spot Corrector for the complete Simple Beauty treatment.
Simple Beauty was born from our desire to create honest, effortless skincare solutions designed to deliver radiant, youthful-looking results regardless of your age or skin type.
We know you have a lot of choices for beauty products, which is why we set out to make experiencing beautiful skincare easier for you. Life can be complicated—beauty should be simple.
Inspired by nature and backed with science, Simply Beauty’s easy-to-use, innovative formulas supply anti-aging skincare with substance. Plus, Simple Beauty’s cruelty-free products will never contain:
x Hormones x Parabens x Additives x Fillers x Petroleum x Colors x Dyes x Toxins x Animal Testing
We believe skincare shouldn’t be complicated. So, we comprised Simple Beauty’s regimen with just four essential products, each containing only the safe, effective ingredients needed to help deliver more radiant results. Our Simple Beauty treatments come freshly packed with a potent blend of naturally derived ingredients, key actives, and powerful rejuvenating elements that work together to help uncover brighter, more youthful-looking skin.
✓Simple ingredients ✓Simple products ✓Simple Beauty
We’re so confident you’ll love Simple Beauty, all of our products come with a 90-day, no-questions-asked, money-back guarantee. If you’re not completely satisfied with your Simple Beauty order, return it for a full refund of the purchase price. (Note: Shipping & handling not included in the refund.)
We carefully crafted Simple Beauty with you in mind, and we’d love to hear what’s on your mind! Please call or email us with any feedback, questions, or concerns.
Age is a number. Simple Beauty is timeless. Let’s rewrite the story of your skin together.
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I was skeptical—but this is the best under-eye product I have ever used. The effect was immediately noticeable. I was only going to use it as part of my night routine, but now will try it during the day also, under my concealer. When I’m done with other face products that I have (maybe even before they’re all gone), I will try the moisturizer too!
This product was great with moisturizing, and really helped with my dark circles. Con is it really does not absorb the best into my skin, I also noticed that this DIDN’T help with under eye fine lines, and after using it for a month it deepened my under eye wrinkles.
I normally don’t trust new sites or products, and I truly don’t trust or care for amazon.com because they pay people to write reviews. With that being said I’m a young girl from Texas and I tried this product and I liked it, yet I wouldn’t hype it just yet. This is a real review.
1st, the bottle lasts forever and I used it twice daily. 2nd, I had fine lines below my eyes and was using Blur to smooth them out, but after using this product I haven’t used it in 4 months. Love it and just ordered 2 more bottles.
It doesn’t blend and absorb easily into my skin. I don’t know if anyone else has this problem. However, I have noticed that my skin feels and looks healthier around my eyes.
Love this stuff! Helped my puffy eyes almost instantly. Totally recommend!
It might seem like a lot but this bottle LASTS! Cannot recommend enough. Your eyes will thank you/
Only been a month but so far it's worth it! My skin feels baby soft.
Love this serum, just wish it wasn't so expensive.
Received as a gift and can't get enough. My crow's feet are disappearing before miy eyes!!
Thank you for your reviewing our product!